ABOUT_
CRUZ&CRUZ_360° is designed to give meaning to luxury brands’ visual communication stratégies. The company offers a great deal of expérience as creative directors at prestigieux magazines: Autre Journal, Elle, Mirabelle, L’Officiel, Première... for the beauty and fashion industries: Bliss, Courrèges, LVMH, Revlon... in publishing: the Guggenheim Museum, Abrams, Lamartinière. We are highly qualifier to provide creative solutions for achieving challenging growth goals without requiring assistance from other sources.
CRUZ&CRUZ_360° ASSISTS COMPANIES such as Americana Manhasset - Arnell Group - Bliss - Carol’s Daughter - Chanel - Chico’s - Courrèges - General Electric - Gotham - Green Order - Johnson & Jonson - Laird+partners - L’oréal - Market America - Peter Marino Architect - Medi Pedi - Plumm - Revlon - Rimmel - Philippe Starck - Yard - Zegna And Magazines Elle - Mirabelle - Première - I have had the opportunity to lead and manage fully operational “in-house agencies” in Paris and New York, involving the art department, production, image management and trafficking.
AWARDING-WINNING CREATIVE DIRECTORS WITH 20 YEARS OF EXPERIENCE with a provin excellence in designing holistic 360° brand expériences, delivering a perfect synergie of elements: branding, package design, editorial design, web design, in-store environments and architecture, print, digital and TV advertising. The company offers expertise in the beauty, fashion & publishing industries, having worked with 100 companies to enfance and elevate the brands.
CRUZ&CRUZ_360°’s METHODOLOLOGY emphasizes listening, analysis, reflexion and understanding of the relationships between different viewpoints: customer requirement, marketing objectives and creative development of the brands. Applied to a brand, a product, a service, or a creator, visual identity conveys all the éléments of identification, récognition, and significance. The story told by an image requires a perfect command of the language of signs, symbols, color, and form; an understanding of the relationships between texts and images; and the choice of a treatment-metaphor, évidence, humor. The created image should establish a relationship between idea, ethics, form and communication while remaining true to the brand or product, in order to provoque the public response–émotion, pleasure, awakening, and action to buy.
CRUZ&CRUZ_360° GROUP works on the actual look of an image, both by selecting the photographer as well as on the graphic design lettrine, framing and layout. While ensuring brand continuité, we are responsible for the overall visual design and production of campings, press releases, catalogs and books, and as graphic designers we also work on logo design, graphic charts and packaging design. Today, with the importance of company identity, brand images convié values and virtuel and allow us to find our way through our consumer-oriented society.
Daniel Filipacchi - Chairman Hachette Filipacchi Holdings
"Ms. Agnès Cruz has been an invaluable contributor to the magazine industry. As Chairman of Hachette Filipacchi Holdings, I have had the chance to appreciate her extraordinary ability over the years while Creative Director for various magazine, especially Elle magazine. She has brought much deserved worldwide recognition to the work of many photographers. Her design, photography expertise and editorial sense are unique. I have every confidence in Ms. Cruz’s continued success with whatever challenges she takes up in the future".
Marcia Kilgore - Founder and Creator BrandHandling
"Agnès is an incredibly talented Art Director and Graphic Designer who has made significant contributions to the fields of publishing, graphic design, product and package design. My name is Marcia Kilgore, and I am the Founder and Creator of the Bliss Spa Group which is now owned by the world ‘s largest hotel group: Starwood Hotels, and now the Founder and Creative Director of BrandHandling in London, which has created the Soap and Glory Cosmetics Range (now sold at 2000 Target stores across America) and a footwear company called FlipFlop. I have extensive personal experience in commissioning graphic designers for high level fast-moving consumer goods product packaging, catalog design, logo design, and product design. Based upon this I am in a unique position to review and evaluate Agnès’s contributions and have experienced her to be an individual of extraordinary ability in the field. I have known Agnès for the past tenyears, and had the pleasure of having her lead our art department at Bliss, and can attest to the fact that she has an extraordinary breadth of work and a unique perspective on global design. I believe in her continued success and highly recommend her."
Cory Shaw - Partner Marcus St. Jean
"Having known and worked with Agnès during her tenure as Art Director at Elle and Mirabella magazines, my husband and I have remained close personal friends over the last many years. Agnès Cruz is a very talented Art Director whose talents helps to build and energize brands, she is an important designer whose vision and creative talents are a great asset. I highly recommend her."
Lauren Teigland-Hunt - Managing Partner Teigland-Hunt
"We hired Ms. Cruz to help us revitalize our brand. In so doing she created a unique logo for the firm. She also designed all of our company’s printed materials including: business cards, stationery, envelopes, note cards, labels, just moved cards, and our holiday cards. Her work was impressive and professional and we highly recommend her services to others. I have worked with graphic designers in the past, but none as creative and willing to go that extra step as Ms. Cruz. I believe in her continued success in this field and strongly recommend her"
Carol Masson - Managing Partner Marilyn Agency
"I have come to know Agnès Cruz over the past ten years and have witnessed her career evolution. Agnès has been an invaluable contributor to magazines, books and beauty industry. There is a great need in advertising, graphic design or branding for creative and innovative talents like her. Agnès vast professional expérience as designer, creative director and curator make her a creative force in great demand. "
Leonardo Lawson - Managing Director at Janou Pakter
"I have known Agnès for the past six years. As Managing Director of Janou Pakter, Inc I assist companies which are lookingto hire the best talents in the industry. Based upon this I am in a unique position to review and evaluate Agnès work. Agnès is an individual of exceptional creative capacities for commercial applications in the following fields: advertising, beauty, books, branding, editorial, and packaging. For these reasons, I recommend her strongly to my clients."
Alain Kruger - Producer AKN Productions
"My name is Alain Kruger. During the 80’s and the 90’s, I was the editor of several successful magazines for Hachette Filipacchi Magazines, today known as the Lagardère Group. I have known and worked with Agnès for many years. Together we launched and ran several art and culture magazines. As the editor of 7 à Paris, l ’Autre Journal and Première, I was privileged to work with Agnès and the success of these enterprises owed a great deal to her unique visual sensibility, as a designer and creative director. Daniel Filipacchi subsequently hired her to conceive books published by the Guggenheim Museum on his unique art collection. As a journalist and a producer, I highly recommend her, I consider Agnès as a individual with extraordinary ability and talent."
Hervé Lafont - Chief Excutive Officer 4th Floor New York
"Agnès is an individual who has made significant contributions to the fields of publishing and graphic design. As an Art Director and Chief Excutive Officer at 4th Floor New York, I have extensive personal experience in working with graphic designers for the highest level international projects. Based upon this I am in a unique position to review and evaluate Agnès’s contributions. I have come to know Agnès over the past five years and witnesses the extraordinary breadth of her work and the unique perspective she is able to bring to the design field. As well as being responsible for the critical early development of the now internationally recognized brand Bliss, she has been instrumental in producing outstanding published works including books for the most prestigious museums in this country."
Jean Yves Katelan - Chief Creative Editor Katelan Group
"As Chief Creative Editor, I have extensive personal experience in commissioning graphic designers, art directors and creative directors for the highest level international projects. My main clients are Ogilvy, L’Oreal, Johnson and Johnson... Therefore, I am in a unique position to review and evaluate Agnès’s contributions. Yes, Agnès Cruz is a person of extraordinary talent who earned the respect of all the people that ever worked with her. Her contributions in the field of graphic design will certainly be remembered, as much as they have already been frequently copied."
Joseph Piekarski - President 1800wheelchair
"I have been working with Agnès over the last year to help me bring to the market Walk by Starck. The first designed cane for the elderly and disabled. Although There are many great designers in New York, what make Agnès unique is her knowledge and experience in both the USA and European market places. She is an important designer whose vision and creative talents are extremely valuable. I absolutely recommend her."
Marc Ballet - Creative Director Mixed Business Group
"As Founder and Creative Director of Mixed Business Group and as the creative director of magazines such as Andy Warhol’s interview, Connoisseur, Mirabella and Detour, I have had the opportunity to work with a large array of very talented art directors and designers. I met Agnès when she first arrived in New York to work as the Art director for women’s publications at Hachette Filipacchi Magazines. Along with her collaboration at Hachette Filipacchi, Bliss Cosmetics, LVMH, The Guggenheim Museum, here at Mixed Business she has proven to be a driven, hard-working, and always reliable person. More than that she is a special and talented designer. She has proven herself again and again to be a valuable asset here over the years. I don’t hesitate in saying that Agnès will brings a very special vision to the US design field and I will not hesitate in giving her large, challenging and creative projects."
Anne Radcliff - Managing Editor Hachette Filipacchi Magazines
"I have no hesitation in strongly recommending Ms. Agnès Cruz. She is quite simply a very special person of unusual talent. At Hachette Filipacchi, Agnès has always stood out for her particular contributions to a wide range of fashion, beauty and celebrity magazines. She is one of the best Creative Director in design and photography today. I am confident that she will continue to be a significant addition to any artistic team, and that she will apply her extraordinary gifts to the most challenging of projects."
David Milutin - President Visualante
"Agnès is an individual of exceptional creative capabilities for commercial applications. As the creative force in the decor designs for my company Visualante, Inc., she has exceeded all expectations. She contributes a unique perpective of international flavor and the highest level of taste to the projects here in the United States and abroad. I consider myself fortunate to have known Agnès for the past ten years and have seen the wide scope of her work, not only decor design but also graphic design, product branding and publishing. For these reasons and the success of future projects, I recommend her."
Darren Nolan - Associate Peter Marino Architects
"My name is Darren Nolan and as an associate of the internationally prestigious architectural office, Peter Marino & Associate, I have extensive personal experience in commissioning graphic designer for the highest level international projects. I Have known Agnès for the past ten years and witnessed the extraordinary breadth of her work and the unique prespective she is able to bring to every new projects."
Béatrice Dupire - Founder Creative Director Happe Consulting
"Agnès cruz is a well known Creative Director recognized in the magazine, publishing and beauty industries. Both she and her work are well known and highly regarded. I personaly met her ten years ago in Paris. Since then, we have worked together on different projects for Hachette Filipacchi, and more recently for Bliss. As an active member in the fashion and photography industry, it’s an honor to speak with the highest regard of her character, professionalism and expertise. "
Judith Christ-Lafond - Creative Director Scholastic
"While working at Hachette on Video7 and Premiere magazines in Paris Agnes was handling the production of photo shoots in New York for the French Publications. She is a creative art director, capable of doing whatever needs to be done and making a good idea better. "
Hope Edwards - Founder Foodies-Food-ism
"Agnes did a terrific, high quality job with our logo, stationery and extraordinary holiday launching cards. Our clients have been very impressed with the final results. "
Mary Somma - Director Project Management Revlon
"Agnes is a truly talented individual, extremely insightful and creative. She also happens to be exceptionally easy to work with, and very respectful of time and budgets. I would happily work with her again. "
Craig Bernardi - Senior Creative Director Structure Revlon
"Agnes Cruz has an outstanding visual sensibility and is a professional and dedicated Creative Director that has an acute understanding of brand identity and the ability to perform beyond the project scope to deliver a unique and outstanding product."
Ugo Romiti - Creative Director World Inc.
"Agnès, is one of the BEST Art Director, I ever met, she has one incredible language, and is able to come out with the best concept you expected."
Claud Crudo - Director Human Resources Bliss
"Agnes was the first Creative Director hired at Bliss and she came with a fresh and high end creative viewpoint and was able to breath more life into a vibrant fun catalog. Probably one of the best ‘designers’ out there - very multi-faceted. enjoyed working with her."
Nanci Alderman - Copy Director Revlon
"Agnes is a talented and original professional. I worked with her on Revlon’s Vital Radiance skincare line and, while her results were always spot-on with brand strategy, she consistently pushed ideas to their highest level of creativity and execution. Plus she was a pleasure to work with. "
Barrie Hollander - Talent Acquisition Manager Revlon
"Agnes was always a pleasure to work with. She is very collaborative. I worked directly with Agnes while recruiting for Package Designers at Revlon and her strategic input was very helpful in hiring top talent for the team. She is precise, honest and thoughtful in her decision making and has an amazing eye for design and creativity relevant to the brand. I highly recommend Agnes. "
Rochelle Udell - EVP/Chief Creative Officer Revlon
"I highly, highly, highly recommend Agnes as an excellent creative director. Her work aligns brilliantly with strategy and is original, and perfectly executed. Her meticulous eye and timeless style are a welcome addition to your team. She is a nurturing manager and can carefully build a solid group. If the opportunity exists, I’d hire her again. "
Brenda Oliveri - Executive Director Creative Services Vanity Fair
"Having known and worked with Agnès during her tenure as Art Director at Elle and Mirabella magazines, my husband and I have remained close personal friends over the last many years. Agnès Cruz is a very talented Art Director whose talents helps to build and energize brands, she is an important designer whose vision and creative talents are a great asset. I highly recommend her."