BEAUTY_

ART&CREATIVE_DIRECTION_For VITAL RADIANCE_
I served as Senior Creative Director at REVLON and took on a creative role to jump-start the development of VITAL RADIANCE by REVLON; a new line of cosmetics and skincare for women over 50! The launch of VITAL RADIANCE by REVLON the company’s largest in it’s history ($100M opportunity). Responsable for the creative development of all packaging and graphic elements, advertising and TV completed in 9 months.
Model SUSAN McGRAW photographed by PEGGY SIROTA #Revlon #PeggySirota #VitalRadiance